10 Things You May Not Know About Facebook Advertisers

Posted on May 3, 2012

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1.  They know more acronyms than a government agency.

CTR, CPC, CPM, EPC, CPF…and more!  Facebook advertisers compete only with the federal government for the number of abbreviated terms.  Yes, there is a lexicon that Facebook advertisers use to describe different aspects of their campaign.  Before they “go live,” a good advertiser has planned in advance, and has an expectation for each term. [Read More]

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